Archive

Archive for the ‘Tools & Hardware’ Category

Impact Driver or Impact Wrench? Confused Names Keep Products on the Shelf

November 8, 2010 2 comments

End-user confusion about drills and drivers is rampant – although the model in this stock photo looks more bored than confused.

There are many ways that companies conspire to keep their products sitting lazily on the shelf (safe from consumer purchase). One critical mistake is with naming.

Consider an example from the realm of the home store where tool makers have created a wilderness of product, category and project names that stand in the way of revenue and market share growth.

No tool category is more confused than drills and drivers. And over the past few years manufacturers have added to the confusion with the impact driver. The impact driver is a superb, compact tool that use small bursts of torque to deliver turning power around the screw, bolt or nut. Read more…

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Suggest Your Shelf Potatoes

June 15, 2010 2 comments

This blog is dedicated to the retail challenge we call the Shelf Potato. And, to the opportunity reflected in shelf potatoes.

Because marketing experience shows that products don’t necessarily languish on the shelves because they’re bad products. Quite often they lack the communication support needed to connect consumers with the reasons they should care about the product.

So use the comment space below to post your shelf potato stories and let’s discuss this serious challenge to retail success.

Copyright 2010 – Doug Garnett