I love solar energy. And it’s encouraging that tremendous advances in technology have driven panel costs down while delivering more energy from smaller packages.
Yet, despite major investement in solar, the past 4 years have been more difficult for the solar energy industry than I’d expect – high profile bankruptcies, accusation of product dumping by Chinese manufacturers, and a Republican lust to create a scandal from these failures. And, from what I can see, the consumer solar applications just aren’t moving like they should.
There is a tendency with emerging markets to suggest the problems are technological. But I disagree – at least in the standard way we think about technology. Right now, it looks like core technology advancement has outpaced solar demand – driven by innovations in savvy & low cost manufacture as well as increasing energy output. That suggests the problems are more subtle. Read more…
This blog is dedicated to the retail challenge we call the Shelf Potato. And, to the opportunity reflected in shelf potatoes.
Because marketing experience shows that products don’t necessarily languish on the shelves because they’re bad products. Quite often they lack the communication support needed to connect consumers with the reasons they should care about the product.
So use the comment space below to post your shelf potato stories and let’s discuss this serious challenge to retail success.
Copyright 2010 – Doug Garnett