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Posts Tagged ‘Impact Drills’

Impact Driver or Impact Wrench? Confused Names Keep Products on the Shelf

November 8, 2010 2 comments

End-user confusion about drills and drivers is rampant – although the model in this stock photo looks more bored than confused.

There are many ways that companies conspire to keep their products sitting lazily on the shelf (safe from consumer purchase). One critical mistake is with naming.

Consider an example from the realm of the home store where tool makers have created a wilderness of product, category and project names that stand in the way of revenue and market share growth.

No tool category is more confused than drills and drivers. And over the past few years manufacturers have added to the confusion with the impact driver. The impact driver is a superb, compact tool that use small bursts of torque to deliver turning power around the screw, bolt or nut. Read more…