The Shelf Potato

This blog is dedicated to the retail challenge we call the Shelf Potato. And, to the opportunity reflected in shelf potatoes.

Because marketing experience shows that products don’t necessarily languish on the shelves because they’re bad products. Quite often they lack the communication support needed to connect consumers with the reasons they should care about the product.

So use the comment space below to post your shelf potato stories and let’s discuss this serious challenge to retail success.

Copyright 2010 – Doug Garnett