Posts Tagged ‘slanket’
Snuggie was A Shelf Potato
July 12, 2010
1 comment
Gizmodo tells us. These blankets with sleeves sold okay. And when you read reviews by people who owned them, they liked them.
For years, a blanket with sleeves called the Slanket sat on shelves. And it wasn’t alone as
But they never sold in the volume that the Snuggie has. So what turned Snuggie into a super-hit? Communication.
Yup, those cheesy ads. Love them, hate them, or merely put up with them (because what choice is there?), Snuggie’s advertising drives sales. I guess we needed to see the entire family cheering on their team while dressed in Snuggies (and with their backs uncovered). And without their ads we’d still look at a Slanket on the shelves (if they ever got there) and decide they looked just like … well … a blanket. If you’d run into the Slanket at retail, would you have known why you might want one? (And did they have them in leopard print? Oops. That came later.) Read more…