About

Doug Garnett is an expert in advertising communication and television. He is founder and CEO of DRTV agency Atomic Direct, writes regularly for Response Magazine and can be followed on Twitter @DRTVGuru. He is an adjunct professor of general advertising at Portland State University and writes and speaks regularly to share his vision of how brand clients can leverage the power of TV.

Doug also has extensive experience with technology. He started his career developing the first Apple II application at aerospace giant General Dynamics then designed and developed 3D engineering software. He moved into marketing while selling supercomputers and typesetting software before finding his true home – in advertising. His high tech advertising work has included campaigns for digital satellite television (DirecTV), cell phones (AT&T Wireless), the first internet appliance (the Netpliance iOpener), mobile gaming (Limbo), and many more.

Clients include Rubbermaid, Limbo, AT&T, Ugobe, Presto, DisneyMobile, AAA of California, Professional Tool Manufacturing (Drill Doctor), Kreg Tools, P&G, System Pavers, Apple Computer, Sears, Braun, DuPont (Teflon, Stainmaster), Bissel, and Hamilton Beach.

Doug can be reached through advertising agency Atomic Direct.

Benjamin Smith is Director of Trade Marketing for Eastman Kodak Company. Prior to joining Eastman Kodak, Mr. Smith served as Worldwide Product Manager for Consumer Printers at Lexmark International. Ben holds a BA from Miami University and an MBA from the University of Kentucky. He also co-authors the blog RetailLeverage.com.

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